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Cliché works

Cliches are good sayings that have become the norm. It has become a prerequisite, not an achievement anymore. But it used to be the other way round before. They used to be wise saying bad rare commodity if wisdom, but became commercialized.
This however doesn't stop the efficiency of the work. It works just as it used to. It might not be potent to you because you are not close to its usefulness, but it has become a popular saying. When you get to where it's needed, you will find it handy and useful to you.

Clichés work.

Nothing is new under the sun. Concept, context, use, location, pattern, building, material and many other things that makeup discoveries or inventions are all old stuff rebranded when we look closely. 

"There's noth­ing new on this earth. Year af­ter year it's the same old thing. Does some­one call out, "Hey, this is new"? Don't get excited—it's the same old story." (Ecclesiastes 1:9; MSG).
Cliches is sometimes the ancient landmarks, follow them, and you will flourish. Some of the gospel cliches are:

Follow the word of the Lord. The word stands firm and forever it is settled in Heaven.
Love above all else. Tongues and prophecies will fail, Love never fails.

They are true, tested, reaffirmed as the truth, and still work to them that believe. 
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